An entirely accurate depiction of Amy one Boxing Day, wading through piles of new clothes in the Big Fashion cycle.
Hey there,
Early on in Amy’s fashion career, she rode an empty London Tube train to work on Boxing Day morning to a mostly empty office, where a handful of staff had been called in to help continue the flow of uploading new clothes to the online store.
As the Gucci dresses rolled past and the SKU numbers stacked up, the questions on everyone’s lips were: Are people really that hungry for “newness” that we can’t take a few days off from all this? Is fashion really that urgent that we can’t stop pushing products through the production line for one more day? The answer is no, but brands and advertisers need pleasing, and billionaires’ pockets need lining.
Big Fashion’s take-make-waste system reaches its peak during the holidays, bolstered by the editorial gift guides stuffed with sponsored items that may or may not make actually suitable presents. But you won’t find that at anxiety.eco, because we’ve committed to never having to answer to Big Fashion. You can see where we draw the line in our editorial policies.
So, a subscription to this new kind of fashion media is one thing you certainly won’t find in the shiny annual gift guides. And hey, we might be a little biased, but we reckon it’s the best last-minute, lower impact thing you can buy for the person who loves style, gives a damn about the planet and the people who make our clothes, and likes to be the well-read friend.
🎁 Here’s what all Founding Members and Gift memberships get:
No paywalls — full access to everything we publish.
Ask us anything — submit questions, we’ll answer them in future issues.
Virtual Founders Forum — the virtual shindig! A live session where we share what’s coming and take questions.
Name in our public thank-yous — if they want it there, because you all help build this.
No ads, ever.
A personalised email message on Christmas Day — for gift recipients, with a peek at what they can expect in 2026.
Founding Member and Gift subscriptions are 25% off right now. That’s a year of anxiety.eco for £75. Your support also keeps more reporting free for everyone who can’t afford to pay.
We’re signing off for the holidays, and we hope you are too. Thanks for reading!
JD and Amy.
