This is you once you become a Founding Member. OK, not exactly — you care way more about the world than most of the fashion elite do. That’s why you read anxiety.eco.
Hi there, longtime Good On You readers and new subscribers who’ve joined us on the journey as we launched anxiety.eco.
We’re coming to you with a behind-the-scenes message about today’s launch of our Founding Member drive, aka, the way we stay independent.
If you’ve been following our newsletter and thinking “this needs to exist” — this is your chance to help.
Thank you, friend, for reading! Scroll to the end for some free ways to support us, too — it all helps us spread the good word.
Billionaires control the media. We’re building something else.
Back in July, JD was in New York getting happy hour drinks with friends and colleagues at various Condé Nast titles. The one thing looming over every conversation was Jeff Bezos.
The rumour went: Bezos was circling Condé Nast, potentially buying the whole empire as a wedding gift for his wife. It was denied officially. The sale never happened — at least, not yet.
But that queasy feeling was less about Bezos and more about what the rumour meant: billionaires and corporations control so much of the media we rely on, and when they decide journalism isn’t worth funding, it disappears, as we’ve seen time and time again in 2025.
We want to ensure we stick around for 2026, so we’re launching our first reader drive, inviting 500 of you to become Founding Members. Here’s why.
Fashion isn’t trivial. Fashion media should act like it.
You already know that fashion is one of the most exploitative industries on Earth. The wealth gap between fashion’s billionaire heirs and the garment workers stitching their clothes is obscene.
Yet much of mainstream fashion media fawns over those same billionaires, launders their reputations, cuts the critical references to keep advertisers happy.
And when fashion media does cover “solutions” it’s often PR puff pieces — like a capsule collection that won’t shift the business model or an interview that lets a brand claim credit for funding solutions to problems it created. Some readers come away feeling like things are being handled. But not you.
You’ve been asking: where’s the accountability journalism for fashion? Where’s the media that isn’t captured by the brands it covers? Where’s the publication for people who love style but need the industry to change?
We’re trying to build it.
You told us what keeps you up at night
We asked. Hundreds of you answered:
Why is the onus on the consumer to research and find sustainable companies?
I just can’t stop thinking about all the underpaid people who make our clothing in unsafe conditions, just so that we can have items we don’t even need for a little cheaper.
If I never gain any new clothes ever again, would that even make a difference?
Why are my friends so blissfully unaware of the corrupt nature of the fast fashion industry while I’m constantly anxious about how my fashion choices affect the climate and other people?
We can’t fix all of this. But we can make sure you’re not carrying it alone — and we can do the journalism that holds the industry to account instead of letting you shoulder the blame.
You’re not the only one wondering.
What we’re building (and why we need you)
We’ve had a foot on the inside, and didn’t like what we saw. Amy worked as a pattern cutter before moving into fashion editorial at luxury platforms like Net-a-Porter. Amy felt the guilt of working inside the system. Now: helping hold it to account.
Meanwhile, JD spent over a decade in editorial leadership across lifestyle, fashion, LGBTQ+ culture and sustainability, including as head of content at Good On You, editing data journalism about fashion’s sustainability failures.
Together, we’re building anxiety.eco to be the worker-owned, reader-funded home for the kind of fashion journalism we think the world needs… and that we’d like to read.
JD is a silly American and frequently forgets that the reverse V-sign in the U.K. is not at all a polite gesture. But this was the only photo we took in the hectic weeks leading up to anxiety.eco’s soft launch in November. So, um, “Peace?!”
We don’t take money from fast fashion — not ads, not sponsorships, not affiliate revenue. And we’ve published our editorial policies so you can see exactly where we draw the line.
Since we launched, you’ve been telling us this all matters to you. Every time we send an issue, dozens of replies come back:
This is GOLD. I’m literally fangirling rn!
I am devouring your content.
You are speaking to my heart.
This was amazing to read and I can’t wait to see how it unfolds. I’m in!!
One reader wrote us a really lovely letter about falling down the rabbit hole of textile manufacturing and waste — and ended with:
By doing the research and writing these insightful articles, you are helping to solve the problem. The more we know, the better we can seek for solutions. Keep doing what you are doing please.
That’s the plan. And here’s how to help us do it.
🔵 Become a Founding Member
Corporate media answers to shareholders and advertisers. Startup media answers to VCs. Billionaire-owned media answers to, well, billionaires.
We want to answer to you. So, we’re setting an ambitious target: 500 Founding Members. Zero billionaires.
Why join now? You’ll lock in launch pricing before it goes up, you’ll be part of the first cohort to help shape what we talk about, and you’ll get access to everything we’re building — including some things we haven’t announced yet. (And, frankly, we need you to make this sustainable!)
Launch pricing is 25% off for a limited time:
Founding Member: £74.25/year (about £6 a month — for our British readers, that’s basically a pint)
Lifetime Member: £336.75 (plus get 2 annual memberships to gift!)
What you get:
No paywalls — full access to everything we publish.
Ask us anything — submit questions, we’ll answer them in future issues.
Virtual Founders Forum — the virtual shindig! A live session where we share what’s coming and take your questions.
Your name in our public thank-yous — if you want it there, because you help build this.
No ads, ever.
Your support also keeps more reporting free for everyone who can’t afford to pay. Your support helps cover our not-insignificant costs (fun fact: sending these emails costs us every week). And your support means worker-owned fashion media has a real shot!
🎁 The most thoughtful last-minute gift
Looking for a last-minute gift for someone who loves style, gives a damn about the planet and the people who make our clothes, and likes to be the well-read friend?
Gift membership is 25% off, too.
That’s a year of anxiety.eco for £74.25. Plus, we’ll send each gift recipient a personalised email message on Christmas Day with a preview of what’s coming in 2026.
This might be the most thoughtful, low impact thing you can give.
The antidote is collective. Thank you!
JD and Amy
P.S. Can’t afford it right now? You can still help.
We get it. Here’s how to support anxiety.eco without spending money:
Leave us a testimonial (takes 2 mins!) — this is the easiest, quickest way to support!
Keep reading and sharing — forward to a friend, post on social, send in a group chat. It makes our day!
Word of mouth — tell someone IRL who’d care about this. This is the big one!
Every one of these helps. Genuinely.
And we hope the support from readers who become Founding Members will make it possible for us to keep sending free newsletters, because we believe free access matters, too.
