Logo
Membership
Log in
Join us

AI

AI

+2

Stop the fashion slop: Fake “AI” campaigns destroy creative work. Greenwashing makes it worse.

Nov 15, 2025

•

21 min read

Stop the fashion slop: Fake “AI” campaigns destroy creative work. Greenwashing makes it worse.

No, replacing creatives with “AI” generated slop is not a climate solution. It obviously does not “increase diversity.” But that’s exactly what brands from Benetton to Levi’s are claiming. The real motivation seems crystal clear: avoiding paying humans.

JD Shadel
JD Shadel

I consent to receive newsletters via email. Terms of use and Privacy policy.

© 2026 JD Shadel and Amy Miles.
Report abusePrivacy policyTerms of use
beehiivPowered by beehiiv