Climate Justice

Consumer Culture

Apr 3, 2026

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20 min read

Lululemon has a dupe problem. This counterfeit brand is the funniest

A fake yoga brand manufactured with 100% renewable energy just proved what a company worth $11 billion says is too hard. But Mumumelon is not merely a stunt. The campaign from Action Speaks Louder and Serious People offers a case study in what so much fashion campaigning gets wrong.

JD Shadel

Consumer Culture

Fashion’s accountability gap is widening. Here’s what we’re doing about it

Mar 21, 2026

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6 min read

Fashion’s accountability gap is widening. Here’s what we’re doing about it

For almost five months, we’ve been publishing journalism fashion’s billionaires don’t want you to see, so here’s a reading list of the spiciest stories we’ve run so far. And we reflect on why fashion accountability and independent media is more urgent than ever.

JD Shadel, +1

Briefing

Oil wars show how badly fashion’s billionaires keep binging fossil fuels

Mar 14, 2026

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10 min read

Oil wars show how badly fashion’s billionaires keep binging fossil fuels

Polyester, which is made from oil, is fashion’s most-used material. That’s only the start of the industry’s reliance on fossil fuels. It shouldn’t take a war to see why the industry’s reluctance to change that is a big problem.

Amy Miles

Essay

What’s the point when the world is literally on fire?!

Mar 7, 2026

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12 min read

What’s the point when the world is literally on fire?!

It’s hard to talk about polyester when ICE is targeting your neighbours or you’re worried about your colleague in Iran.

JD Shadel

Briefing

Feeling COP fatigue from all the climate inaction? Activists tell us how clear the solutions are.

Nov 20, 2025

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8 min read

Feeling COP fatigue from all the climate inaction? Activists tell us how clear the solutions are.

As COP30 wraps up in Brazil, it’s starting to feel like déjà vu: Indigenous communities and activists underscore the urgency of the moment we’re in, while world leaders fail to act. This week, anxiety.eco spoke with climate groups about fashion’s culpability — and how the solutions we need already exist.

Amy Miles

Climate Justice

We sincerely hope mainstream fashion media steals our editorial policies. Welcome to anxiety.eco.

Nov 14, 2025

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15 min read

We sincerely hope mainstream fashion media steals our editorial policies. Welcome to anxiety.eco.

We aim to create a different kind of fashion media for an overwhelming world. We’re transparently publishing our editorial principles. They're a challenge to ourselves, and an invitation to you to help us get it right.

JD Shadel, +1