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Secondhand

+1

Preloved actually: 17 cool people we follow share their secondhand picks on every continent

Feb 14, 2026

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27 min read

Preloved actually: 17 cool people we follow share their secondhand picks on every continent

From Nairobi to Hong Kong, we asked journalists, activists and writers to share the places they love — and what secondhand culture shows us about how clothes travel the world.

JD Shadel
JD Shadel

Feature

+1

Where does all the world’s underwear actually go? Guess...

Feb 7, 2026

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13 min read

Where does all the world’s underwear actually go? Guess...

As fashion capitalises on Valentine’s Day and spicy lingerie saturates our social feeds, we ask: why does nobody know where all our discarded bras and pants actually go?

Amy Miles
Amy Miles

Billionaires

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The Ultra-Rich List: Fashion’s biggest problem is billionaires. Here are all their names.

Jan 15, 2026

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25 min read

The Ultra-Rich List: Fashion’s biggest problem is billionaires. Here are all their names.

Bernard Arnault's fortune would take one garment worker on a typical salary 173 million years to earn. He’s only one of more than 80 billionaires on our first big list.

JD Shadel
JD Shadel

Consumer Culture

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What keeps “conscious consumers” up at night? Hundreds of you told us.

Nov 29, 2025

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12 min read

What keeps “conscious consumers” up at night? Hundreds of you told us.

Readers from different generations, geographies and income brackets told us your biggest anxieties about fashion and consumer culture. We mapped them to seven big themes that speak to our moment.

JD Shadel
JD Shadel

AI

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Stop the fashion slop: Fake “AI” campaigns destroy creative work. Greenwashing makes it worse.

Nov 15, 2025

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21 min read

Stop the fashion slop: Fake “AI” campaigns destroy creative work. Greenwashing makes it worse.

No, replacing creatives with “AI” generated slop is not a climate solution. It obviously does not “increase diversity.” But that’s exactly what brands from Benetton to Levi’s are claiming. The real motivation seems crystal clear: avoiding paying humans.

JD Shadel
JD Shadel

Essay

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Fashion media is as unsustainable as fast fashion. It's only getting worse.

Nov 1, 2025

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14 min read

Fashion media is as unsustainable as fast fashion. It's only getting worse.

It’s time mainstream fashion media faced a reckoning for its role in the climate crisis, labour exploitation, and making people feel bad about themselves. Here’s why we’re trying to build something entirely different from the ground up. Welcome to anxiety.eco.

JD Shadel
JD Shadel

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