Original Report

Feature

Where does all the world’s underwear actually go? Guess...

Feb 7, 2026

•

13 min read

Where does all the world’s underwear actually go? Guess...

As fashion capitalises on Valentine’s Day and spicy lingerie saturates our social feeds, we ask: why does nobody know where all our discarded bras and pants actually go?

Amy Miles

Billionaires

Jan 15, 2026

•

25 min read

The Ultra-Rich List: Fashion’s biggest problem is billionaires. Here are all their names.

Bernard Arnault's fortune would take one garment worker on a typical salary 173 million years to earn. He’s only one of more than 80 billionaires on our first big list.

JD Shadel

Consumer Culture

What keeps “conscious consumers” up at night? Hundreds of you told us.

Nov 29, 2025

•

12 min read

What keeps “conscious consumers” up at night? Hundreds of you told us.

Readers from different generations, geographies and income brackets told us your biggest anxieties about fashion and consumer culture. We mapped them to seven big themes that speak to our moment.

JD Shadel

Stop the fashion slop: Fake “AI” campaigns destroy creative work. Greenwashing makes it worse.

Nov 15, 2025

•

21 min read

Stop the fashion slop: Fake “AI” campaigns destroy creative work. Greenwashing makes it worse.

No, replacing creatives with “AI” generated slop is not a climate solution. It obviously does not “increase diversity.” But that’s exactly what brands from Benetton to Levi’s are claiming. The real motivation seems crystal clear: avoiding paying humans.

JD Shadel